There’s a lot of consternation about the ROI of social media sites and it helps to understand the support role these channels play in getting a customer to convert.
4 Key Considerations When Choosing a Social Media Management Platform
Social Media is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. The old way of doing business is unsustainable.
5 Key Steps to Building a Scalable Social Media Program
Google’s +1 Is Looking To Rival Facebook’s “Like”
What’s in a social media title? Stay away from Ninjas, Gurus and Rockstars.
Hiring for social media positions can be confusing so here are some suggestions for hiring and supporting community managers and corporate social strategists.
Duluth Pack finds success with social media
Just this last week I had the opportunity to attend the Saint Paul Area Chamber of Commerce Annual Event where attendance was around 600 people with a large contingent of executives from companies such as Xcel Energy, 3M, Ecolab, US Bank, Comcast, and Securian. I had the opportunity to chat […]