Social media is not a campaign that has a beginning and end. It is a long-term commitment of engaging with your consumers to build stronger and more loyal relationships. Social media should be the thread that weaves together all your marketing and communication initiatives, thus a long-term sustainable roadmap should guide your efforts.
J.B. Sem Consulting will help your company develop a sustainable plan with a comprehensive social media strategy inclusive of staff training programs, process development, company policies and measurement tools.
Social Media Consulting and Planning
First we sit down with you and your team to understand your business objectives and what you hope to achieve from implementing a social business strategy. Based on your objectives, we’ll then look at ways we can integrate social media into your marketing and communication initiatives. Your company’s social media success hinges on getting your organization ready through the right roles, processes, policies and measurement, only 20% should be on tools.
Guidelines and Policies
We can help you develop a framework that guides how your employees engage on social channels. We can help you establish a social media handbook, online communication guidelines, and training for employees on the appropriate use of social media. We’ll also help you stay informed of legal concerns, trends, precedents, and help your legal, financial and HR teams traverse this new interactive world.
Education and Training
We will create a customized training and coaching curriculum for your executive team and employees on how to use various social media tools and evaluate future social business opportunities that your company might consider pursuing. All within the framework of a well defined strategy and social media policy.
Online Community Creation
We can help you develop two types of communities, internal and external. Internal communities are designed so that your company can effectively share knowledge and collaborate to reduce inefficiencies. External communities are focused on building relationships between your company and your consumers and can help with anything from increasing brand awareness to helping impact the bottom line.
Content Strategy
We’ll help you develop a strategic content plan based on your organization and target audiences; taking advantage of social channels such as blogs, Twitter, Facebook, YouTube and LinkedIn. We’ll help you integrate your current content with these channels as well as assist you in the development of new forms of content.
Reputation Management and Monitoring
We start by selecting listening platforms that you can use to monitor the online conversations that are taking place around your brand and your competitors. We’ll help you constantly monitor the online space for relevant conversations and any changes in sentiment or attitude towards your company or your competitors. The process for managing your reputation is simple: benchmark, listen, respond, engage, measure, and adapt.
