Social Media for the Travel & Tourism Industry


Social media is quickly becoming a vital tool in the tourism industry as Facebook, YouTube, LinkedIn and Twitter are having a dramatic impact on how consumers make their travel decisions. However, many tourism boards and travel related companies are having a difficult time in creating a strategy that integrates social media with their traditional efforts.  While social media is an important component to travel promotion, its not a stand-alone tactic but an integral element to a well thought out marketing plan.

Here is a presentation I’m presenting at the 2011 Explore Minnesota Tourism Conference in Nisswa, MN that goes over some of the basics for understanding how social media works and how to interact. It also covers the more important channels as well as key considerations for creating a social media strategy.

I’ve also included some useful articles you may find useful:

Strategy

A Pragmatic Approach to Social Business
How to Set Up Your Social Media Listening Dashboard

The 8 Success Criteria For Facebook Page Marketing

Five Ways how Companies Organize for Social Media

Case Studies

Florida Tourism Saved by Social Media. Really
Students Promote Tourism in Nevada with Social Media

Social Media Case Study: Six Flags Tournament of Thrills on Facebook

Tools

Google Alerts
Netvibes

Hootsuite

Twitter Search

Bit.ly

Other Resources

Social Media and the Tourism Industry Statistics
Social Business Forecast: 2011 The Year of Integration

Social Media Revolution

Value of a Facebook Fan

Social Media for the Travel Industry

Social media is quickly becoming a vital tool in the tourism industry as sites such as Facebook, YouTube and Twitter are having a dramatic impact on how consumers make their travel decisions. However, many tourism boards and travel related companies are having a difficult time in creating a strategy that integrates social media with their traditional and other online activities. While social media is an important component to travel promotion, its not a stand-alone tactic but an integral element to a well thought out marketing plan.

Here is a presentation I’m presenting at the 2011 Explore Minnesota Tourism Conference in Nisswa, MN that goes over some of the basics for understanding how social media works and how to interact. It also covers the more important channels as well as key considerations for creating a social media strategy.

I’ve also included some useful articles you may find useful:

Strategy

A Pragmatic Approach to Social Business

http://www.web-strategist.com/blog/2011/01/17/process-a-pragmatic-approach-to-social-business/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+WebStrategyByJeremiah+%28Web+Strategy+by+Jeremiah%29&utm_content=Netvibes

How to Set Up Your Social Media Listening Dashboard

http://www.risdall.com/listen/RMGSocialMediaListeningDashboard.pdf

The 8 Success Criteria For Facebook Page Marketing

http://www.web-strategist.com/blog/category/facebook-strategy/

Five Ways how Companies Organize for Social Media,

http://www.web-strategist.com/blog/2010/04/15/framework-and-matrix-the-five-ways-companies-organize-for-social-business/

Case Studies

Florida tourism saved by social media. Really.

http://tech.fortune.cnn.com/2010/08/27/florida-tourism-saved-by-%E2%80%93-social-media/

Students promote tourism in Nevada with social media
http://www.lasvegassun.com/news/2010/dec/17/students-promote-tourism-nevada-social-media/

Social Media Case Study: Six Flags Tournament of Thrills on Facebook

http://www.youtube.com/watch?v=7EFVD-BZx6Q&feature=player_embedded

Other Resources

Social Media and the Tourism Industry Statistics

http://www.stikkymedia.com/articles/social-media-and-the-tourism-industry-statistics

Social Business Forecast: 2011 The Year of Integration

http://www.web-strategist.com/blog/2010/12/09/slides-social-business-forecast-2011-the-year-of-integration-leweb-keynote/

Social Media Revolution

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Value of a Facebook Fan

http://www.syncapse.com/media/syncapse-value-of-a-facebook-fan.pdf


About Jason Sem

I develop strategic direction for social media and digital initiatives; specializing in the integration of digital, social, mobile and off-line channels to engage consumers at all points along consumer’s path-to-purchase.