Social Media for Entertainers 1


EntertainmentI’ve been having a great time recently conducting research social media for the entertainment community. But what I realized is there isn’t a great deal of information out there pertaining to this industry, especially as it relates to smaller local entertainers.

I thought that odd as its obviously this is an industry perfectly suited for social networking since entertainment is inherently social. When you see some fantastic performance you automatically want to share it with someone by sharing a picture, website, video, quote, etc. That can’t be said for many industries.

The reason I’ve been researching this is I recently was given the opportunity to speak to a group of local Minnesota artists about social media. The group consisted of a juggler, jazz musician, comedian, hypnotist, magician, Latin band, ventriloquist and a singer. What a diverse and interesting group. I had a blast talking with them. Special thanks to G.L. Berg for inviting me to speak. If ever you need to book an entertainer, they’re the ones to talk to.

Here is the presentation I gave:

In case you’re interested, here are a few resources I found on this subject:

http://www.chrisbrogan.com/social-media-starter-moves-for-entertainers/
http://www.devonvsmith.com/2010/06/the-social-media-bubble/
http://mashable.com/2010/03/12/musicians-social-media/
http://redcubemarketing-blog.com/2010/06/08/case-study-crunch-entertainment-tv-film-music-more/
http://mashable.com/2009/05/26/twitter-comedians/

Social Media for Entertainers

I’ve been having a great time recently conducting research social media for the entertainment community. But what I realized is there isn’t a great deal of information out there pertaining to this industry, especially as it relates to smaller local entertainers.

I thought that odd as its obviously this is an industry perfectly suited for social networking since entertainment is inherently social. When you see some fantastic performance you automatically want to share it with someone by sharing a picture, website, video, quote, etc. That can’t be said for many industries.

The reason I’ve been researching this is I recently was given the opportunity to speak to a group of local Minnesota artists about social media. The group consisted of a juggler, jazz musician, comedian, hypnotist, magician, Latin band, ventriloquist and a singer. What a diverse and interesting group. I had a blast talking with them.

Here is the presentation I gave:

In case you’re interested, here are a few resources I found on this subject:

http://www.chrisbrogan.com/social-media-starter-moves-for-entertainers/

http://www.devonvsmith.com/2010/06/the-social-media-bubble/

http://mashable.com/2010/03/12/musicians-social-media/

http://redcubemarketing-blog.com/2010/06/08/case-study-crunch-entertainment-tv-film-music-more/


About Jason Sem

I develop strategic direction for social media and digital initiatives; specializing in the integration of digital, social, mobile and off-line channels to engage consumers at all points along consumer’s path-to-purchase.


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One thought on “Social Media for Entertainers

  • Steve Russell

    Jason,
    It was a great discussion of the various New Media. Thank you for presenting it – and many thanks for your work to make it specific to performers.

    I came away from the seminar very eager to dive even deeper into the pool (no need to test the waters anymore, I’m going for full immersion!)

    All the best,

    Steve Russell