Paid & Organic Social Media


guy with board-social mediaSocial Media Isn’t Free Anymore

In their early days, social networks were purely organic. If you wanted consumers to interact with content, it needed to be interesting, informative or newsworthy.

Now, almost all social networks contain sponsored posts that allow businesses to advertise their content to social media users. While organic content still plays a significant role in social media marketing, a paid strategy maximizes your content’s reach and generates new leads.

Digital ad platforms:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • YouTube