7 Digital Trends in Association Marketing for 2014


Below is my presentation to the Minnesota Society of Association Executives for their annual Marketing and Sales Symposium.  In short here are 7 main trends I feel are most pertinent to associations for 2104:

  1. Content Creation
  2. Mobile, mobile, mobile
  3. Images & Videos
  4. Social Media – It’s not free anymore
  5. E-mail Marketing – Intelligent In-boxes
  6. Integration & Marketing Automation
  7. Big Data & the Tools to Tackle It

 


About Jason Sem

I develop strategic direction for social media and digital initiatives; specializing in the integration of digital, social, mobile and off-line channels to engage consumers at all points along consumer’s path-to-purchase.