Search Engine Optimization (SEO)
Search engines focus on rewarding those sites that offer people excellent user experiences and valuable content. My SEO techniques are not only effective, but also meaningful. I focus on creating websites people like visiting and search engines like seeing.
SEO services includes:
- Initial Website Consultation
- Keyword Research
- Meta Data Alterations
- FrontPage Content Consultation
- Ranking / Status Reports
- Content Creation
- Setup and Implementation of Google Analytics / Google Webmaster Tools
SEO Content Creation & Management
Today selling and storytelling are virtually the same thing and are so intertwined that it’s difficult to discern where one ends and the other begins. Consumers expect brands to support them throughout their purchasing journey with content that informs and entertains. As a result, it is imperative that a website continually has new, relevant content in order to keep the search engine rankings as well as your target audience engaged. I can guide you through the content development process and create optimized content for your website.
Measurement & Insights
I have a laser focus on measurement and return on investment and always know how effective my client’s marketing efforts are and how well its content is performing in different contexts. I’m familiar with various platforms like Google Analytics, Web Trends, eTracker, etc. and can work easily with whichever analytics platform you use.