Content Marketing Strategy


Content Strategists
Effective content strategy focuses on delivering the right content to the right audience at the right time. A good strategy combines existing brand research, customer profiles and audience listening programs to help identify what content you should provide, what current assets you can leverage across media and what content you need to create. The key to producing measurable, sustainable results with content is by
starting with a foundation that:

  • Establishes your organization’s goals
  • Identifies your audience and their needs
  • Analyzes competitors and their online presence
  • Refines your editorial style and online voice
  • Creates a repeatable, scalable blueprint for content production

Content Development
There are many ways to distribute content and consumers and customers interact in different ways depending on the channel and device. J.B. Sem Consulting’s experience in search engine marketing and social media can help you understand what consumers want based on what they’re looking for, how they research products and services and with which device they’re using. We can provide:

  • Articles and Blog Posts
  • Video
  • Infographics
  • Guides, eBooks and Whitepapers