Comments for J.B. Sem Consulting, LLC

Comment on Gap Widening Between Consumer Social Media Adoption & Corporate Marketing Strategy by Gap Widening Between Consumer Social Media Adoption & Corporate Marketing Strategy | Social Business Marketing | Scoop.it

Tue, 25 Oct 2011 02:15:35 +0000

[...] Gap Widening Between Consumer Social Media Adoption & Corporate Marketing Strategy Consumers today are connecting with brands in fundamentally new ways, as more and more of them are actively participating in sites like Facebook, Twitter, LinkedIn and soon to be Google+1. Source: http://www.jbsem.com [...]

Comment on Consumer Decision Journey in the Digital Age by Aligning Social Media Insights with Consumer Buying Habits - CMOs Are Missing the Boat | J.B. Sem Consulting, LLC

Tue, 18 Oct 2011 14:18:32 +0000

[...] a past blog post, called Consumer Decision Journey in the Digital Age, I highlight a McKinsey & Company study that shows how more and more consumers are using these [...]

Comment on How Social Media Affects the Consumer’s Decision to Buy by How Social Media Affects the Consumer’s Decision to Buy | Internet Billboards

Mon, 03 Oct 2011 18:40:31 +0000

[...] of moms say they do online research after seeing TV commercials for products that interest them Show original Related Reading: Signs of Life in the USA: Readings on Popular Culture for WritersUnlike [...]

Comment on How Social Media Affects the Consumer’s Decision to Buy by How Social Media Affects the Consumer’s Decision to Buy | Enterprise Social Media | Scoop.it

Mon, 03 Oct 2011 18:39:01 +0000

[...] How Social Media Affects the Consumer’s Decision to Buy Google states that the Zero Moment of Truth is the moment when a consumer picks up a laptop, mobile phone or other wired device to research a product or serve and then decide what to buy. [...]

Comment on How Social Media Affects the Consumer’s Decision to Buy by How Social Media Affects the Consumer’s Decision to Buy | Web Analytics and Web Copy | Scoop.it

Thu, 29 Sep 2011 21:59:07 +0000

Comment on Building a Business Case for Social Media by Jani Sjölund

Jani Sjölund — Thu, 22 Sep 2011 19:05:18 +0000

Keen on learning more about the new Consumer Decision Journey

Comment on Consumer Decision Journey in the Digital Age by How Social Media Affects the Consumer’s Decision to Buy | J.B. Sem Consulting, LLC

Thu, 15 Sep 2011 16:45:13 +0000

[...] from McKinsey & Company that support’s Google’s thinking. (See my recent article Consumer Decision Journey in the Digital Age) They’ve actually documented this behavior in 2009 and Google backs up their assertion that [...]

Comment on Enterprise Social Media With Radian6 & Salesforce.com by Enterprise Social Media With Radian6 & Salesforce.com | Social Business Evolution | Scoop.it

Wed, 14 Sep 2011 20:00:40 +0000

[...] Enterprise Social Media With Radian6 & Salesforce.com Salesforce.com and Radian6 has come up with some great integrated functionality that will enable the combination of social data of potential clients with a CRM. Source: http://www.jbsem.com [...]

Comment on Selecting the Best Social Media Management System by Jani Sjölund

Jani Sjölund — Thu, 11 Aug 2011 08:01:13 +0000

I agree, battle has just started. Whoever, manages to combine acquisition, monitoring, engagement, marketing/retention/loyalty/CRM in the social media space, as a combined SMMS platform, will definitely have my eyes. I have not seen any mature platforms as a runner, but they will come…

Comment on Selecting the Best Social Media Management System by Jason Sem

Jason Sem — Wed, 10 Aug 2011 02:38:44 +0000

Thanks for the comment Jani. I’ve worked on Radian6′s console previously but wasn’t impressed enough to put them in this category. I still think they’re more of a monitoring system although I give them credit for trying. We’re starting to see more platforms start to integrate both the monitoring and the management but I have yet to see anyone do it well. I expect that to change in the next year or so as it’s getting expensive to have two systems. Whoever figures it out first will win.