I’ve been having a great time recently conducting research social media for the entertainment community. But what I realized is there isn’t a great deal of information out there pertaining to this industry, especially as it relates to smaller local entertainers.
I thought that odd as its obviously this is an industry perfectly suited for...
Read more »
Its amazing to see how social media has so quickly transformed the marketing world, not to mention the realm of advertising and public relations. We went from talking about how to build a Twitter account a few years ago to now expecting social media to do some heavy lifting.
And much of that heavy lifting...
Read more »
People still do business with people and not with profiles. However, Twitter and LinkedIn are two valuable tools in identifying and finding potential partners, customers and vendors, and get you to that ever-important first meeting. You just have to know how to effectively engage your audience using these social media networks.
Read more »
Facebook just announced a very significant development in the world of social media yesterday called the Open Graph. It allows for any and all websites to become social through a simple “Like” button which companies can include on their individual websites. Users will now be able to click on a page, comment, picture or...
Read more »
I’ve been honored to speak at the Tour Minnesota Association this spring at the Science Museum of Minnesota on the subject of utilizing social media for the purposes of sales and networking. The event’s theme is “Go for the Gold!” Sell, Sell, Sell!” in response to the recent economic recession. The goal is to...
Read more »
Social media has now matured enough were retail companies can now learn from the early adopters and build a social strategy that is founded on their overall business goals and objectives.
Read more »
With all the hoopla surrounding Facebook, Twitter, Flickr and YouTube many companies seem to forget the one social channel that’s probably most relevant to their sales activities; LinkedIn. Many companies are still trying to figure out how to make social media relevant to their business and are dipping their toe in the social waters...
Read more »
In my many years of hiking, canoeing and camping throughout the Minnesota’s Boundary Water Canoe Area (BWCA), I have acquired quite an arsenal of camping paraphernalia, including my most prized position; a #4 Duluth Pack that safely caries all my gear through rain, snow and wind. It’s one of the few products on...
Read more »
Just this last week I had the opportunity to attend the Saint Paul Area Chamber of Commerce Annual Event where attendance was around 600 people with a large contingent of executives from companies such as Xcel Energy, 3M, Ecolab, US Bank, Comcast, and Securian. I had the opportunity to chat with a few of...
Read more »
