It is imperative for park and recreation departments that a social media strategy be put in place before a single post or tweet goes out because you must first answer the question “why are we on Twitter/Facebook/YouTube?” If you can’t describe how your Facebook page addresses an overall communication objective then you’re not yet prepared.
I thought I’d provide some news coverage from the D.C. earthquake brought to you by the citizen journalists of Twitter. Enjoy Earthquake made me spill my tea.. I’m available for interviews don’t let that earthquake stop you from reading my funny blog post that went up just before the earthquake. […]
The quick answer is we don’t know yet but the popular belief is that Google+ will play a significant role in your search engine optimization efforts (SEO) in near future. Most people I run into are rolling their eyes at yet another social network but there may be something to […]
Consumers today are connecting with brands in fundamentally new ways, as more and more of them are actively participating in sites like Facebook, Twitter, LinkedIn and soon to be Google+1. Yet companies are still very slow to adopt this media into their marketing strategies.
Just a year ago everyone was clamoring to build an iPhone app and had scant interest in building for Android. Oh what a difference a year makes. Google’s operating system is beginning to blow everyone out of the water in the smartphone market with a 38.1% share of the market. Apple is now a distant second with a 26.6% share.
Salesforce.com and Radian6 has come up with some great integrated functionality that will enable the combination of social data of potential clients with a CRM.
Financial tip of the day: If you’re looking to make a splash in the stock market, avoid these stocks like the plague; unless of course you can get a Groupon for that IPO.
The presentation below was presented to the HBS Chapter of the Harvard Club of Minnesota and focused on building a solid business case on why social media is becoming a critical component to a company’s overall marketing strategy; specifically as it relates to the consumer decision journey.
4 Key Considerations When Choosing a Social Media Management Platform
Social Media is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. The old way of doing business is unsustainable.