IBM has recently released their IBM Global CMO Study for 2011 and once again, social media comes up very high in what CMOs see as an area of concern for the future of their business.
IBM has recently released their IBM Global CMO Study for 2011 and once again, social media comes up very high in what CMOs see as an area of concern for the future of their business.
Google recently came out with some research called Zero Moment of Truth that very clearly and convincingly lays out the business case for social media and how it impacts the consumer’s buying journey. Google states that the Zero Moment of Truth is the moment when a consumer picks up a laptop, mobile phone or...
Salesforce.com and Radian6 has come up with some great integrated functionality that will enable the combination of social data of potential clients with a CRM.
Hiring for social media positions can be confusing so here are some suggestions for hiring and supporting community managers and corporate social strategists.
Just a few months ago, you’d have had to argue why your business should have a Facebook store; today you’d probably have to justify any decision not to have an e-commerce function on Facebook. It is becoming so big now that it is enabling a huge shift how people shop and how they are...
Social media has now matured enough were retail companies can now learn from the early adopters and build a social strategy that is founded on their overall business goals and objectives.
Just this last week I had the opportunity to attend the Saint Paul Area Chamber of Commerce Annual Event where attendance was around 600 people with a large contingent of executives from companies such as Xcel Energy, 3M, Ecolab, US Bank, Comcast, and Securian. I had the opportunity to chat with a few of...
