Google recently came out with some research called Zero Moment of Truth that very clearly and convincingly lays out the business case for social media and how it impacts the consumer’s buying journey. Google states that the Zero Moment of Truth is the moment when a consumer picks up a […]
IBM has recently released their IBM Global CMO Study for 2011 and once again, social media comes up very high in what CMOs see as an area of concern for the future of their business.
It is imperative for park and recreation departments that a social media strategy be put in place before a single post or tweet goes out because you must first answer the question “why are we on Twitter/Facebook/YouTube?” If you can’t describe how your Facebook page addresses an overall communication objective then you’re not yet prepared.
Salesforce.com and Radian6 has come up with some great integrated functionality that will enable the combination of social data of potential clients with a CRM.
4 Key Considerations When Choosing a Social Media Management Platform
Social Media is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. The old way of doing business is unsustainable.
Social Media Consulting: considerations when choosing a social media monitoring tool
5 Key Steps to Building a Scalable Social Media Program
What’s in a social media title? Stay away from Ninjas, Gurus and Rockstars.
Just a few months ago, you’d have had to argue why your business should have a Facebook store; today you’d probably have to justify any decision not to have an e-commerce function on Facebook. It is becoming so big now that it is enabling a huge shift how people shop […]