Social Media Consulting

Social Media Consulting in Minnesota

How Social Media Affects the Consumer’s Decision to Buy

Google recently came out with some research called Zero Moment of Truth that very clearly and convincingly lays out the business case for social media and how it impacts the consumer’s buying journey. Google states that the Zero Moment of Truth is the moment when a consumer picks up a […]

Social Media for Parks & Recreation – Back to the Basics

It is imperative for park and recreation departments that a social media strategy be put in place before a single post or tweet goes out because you must first answer the question “why are we on Twitter/Facebook/YouTube?” If you can’t describe how your Facebook page addresses an overall communication objective then you’re not yet prepared.