There’s a lot of consternation about the ROI of social media sites and it helps to understand the support role these channels play in getting a customer to convert.
A recent article by David Edelman, For Big Data to Work, You Need Intuition, mentioned how big data is becoming critical to making good business decisions, however, companies need to have the right people in place looking for the right information. It’s imperative for the data scientist or analyst to […]
Is your call center staff on Twitter, Facebook and/or other social media channels? If not, they should be. This department is best suited for addressing customer concerns and issue resolution yet many of these teams are not engaging on social media. Your marketing department is probably seeing customer service conversations […]
More brands are starting to do a better job of measuring consumer’s engagement with their brand however they’re still not able or willing to put out content that will best boost that consumer’s willingness to share content. While humor is certainly subjective, there needs to be a willingness of brands to be bold and inject a little levity into their posts. It’s this human element that companies have to address if they ever want to truly connect with their customers.
This past month I visited a few friends and colleagues I that haven’t seen for a while and who all work in the digital marketing arena. Through my conversations over coffee and lunch I’ve picked up on a common theme. Apparently they all seem to be suffering from Organizational Digital […]
We in the marketing and communications field do have a tendency to want to cram all of our strategies into each one of our channels from Facebook content to website links, but we need to step back and identify/align specific strategies and goals to individual channels, especially our mobile applications.
The sooner SMBs can harness mobile marketing the better competitive advantage they’ll have in the future. And by future I mean tomorrow.
Google recently came out with some research called Zero Moment of Truth that very clearly and convincingly lays out the business case for social media and how it impacts the consumer’s buying journey. Google states that the Zero Moment of Truth is the moment when a consumer picks up a […]
As I was perusing the intertubes today on my phone when I suddenly received a flurry of notifications from my Twitter app telling me that 21 people had mentioned me (@jbsem.com). I usually don’t receive this many mentions in a week let along all at once so I clicked to see what happened.
IBM has recently released their IBM Global CMO Study for 2011 and once again, social media comes up very high in what CMOs see as an area of concern for the future of their business.