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	<title>J.B. Sem Consulting, LLC &#187; SEO</title>
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		<title>How Social Media Affects the Consumer’s Decision to Buy</title>
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		<pubDate>Thu, 15 Sep 2011 16:45:09 +0000</pubDate>
		<dc:creator>Jason Sem</dc:creator>
				<category><![CDATA[Corporate Social Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Return on Investment]]></category>
		<category><![CDATA[SEO]]></category>
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		<category><![CDATA[Social Media Consulting]]></category>
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		<description><![CDATA[Google recently came out with some research called Zero Moment of Truth that very clearly and convincingly lays out the business case for social media and how it impacts the consumer&#8217;s buying journey. Google states that the Zero Moment of Truth is the moment when a consumer picks up a laptop, mobile phone or other wired device to research a product or serve and then decide what to buy.   The research shows that more and more, people are making their buying decisions well before they get to the store. Recently, I&#8217;ve been telling anyone who will listen (ad nauseum, perhaps) that there&#8217;s been a fundamental shift in how consumers gather data and how they&#8217;re using that data to make buying decisions for products from new cars to ball point pens. They are increasingly turning to online social interactions to check out ratings and reviews (which is a form of social sharing) for opinions on products and services and searching what a brand&#8217;s Facebook Pages or Twitter account has for deals and insights as to what&#8217;s new.  They&#8217;re also using sites like YouTube and Vimeo to research how-to videos or demos on how products are used. Here&#8217;s some interesting stats that [...]]]></description>
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		<title>Can Google&#8217;s +1 Rival Facebook&#8217;s &#8220;Like&#8221;</title>
		<link>http://www.jbsem.com/can-googles-1-rival-facebooks-like</link>
		<comments>http://www.jbsem.com/can-googles-1-rival-facebooks-like#comments</comments>
		<pubDate>Mon, 04 Apr 2011 01:51:14 +0000</pubDate>
		<dc:creator>Jason Sem</dc:creator>
				<category><![CDATA[Corporate Social Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
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		<category><![CDATA[corporate social strategy]]></category>
		<category><![CDATA[Google +1]]></category>
		<category><![CDATA[minnesota]]></category>
		<category><![CDATA[social media consulting]]></category>

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		<description><![CDATA[Google's +1 Is Looking To Rival Facebook's "Like"]]></description>
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		<title>LinkedIn: The Forgotten Social Channel</title>
		<link>http://www.jbsem.com/linkedin-the-forgotten-social-channel</link>
		<comments>http://www.jbsem.com/linkedin-the-forgotten-social-channel#comments</comments>
		<pubDate>Thu, 18 Feb 2010 16:36:42 +0000</pubDate>
		<dc:creator>Jason Sem</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.jbsem.com/?p=377</guid>
		<description><![CDATA[With all the hoopla surrounding Facebook, Twitter, Flickr and YouTube many companies seem to forget the one social channel that’s probably most relevant to their sales activities; LinkedIn. Many companies are still trying to figure out how to make social media relevant to their business and are dipping their toe in the social waters by first throwing up a Facebook Fan Page or a Twitter account. However, they’re not thinking of how they can strategically utilize LinkedIn. What I’m finding with many of my clients is that they don’t realize all the tools available on LinkedIn and how it can actually help address their company’s objectives. In fact, I’ve put LinkedIn at the top of most of my client’s social networking priorities, as it’s been a great tool for: Delivering sales leads (B2B focus) Driving web traffic Enhancing SEO Researching competitors Finding service providers Recruiting employees Conducting market research I’m still amazed at how many companies never stop to consider how they use LinkedIn as an organization and how their employee’s professional connections can help them with opening doors to such things as potential clients, new employees and prospective vendors. Consider how many people are in your company and then [...]]]></description>
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