IBM has recently released their IBM Global CMO Study for 2011 and once again, social media comes up very high in what CMOs see as an area of concern for the future of their business.
IBM has recently released their IBM Global CMO Study for 2011 and once again, social media comes up very high in what CMOs see as an area of concern for the future of their business.
Google recently came out with some research called Zero Moment of Truth that very clearly and convincingly lays out the business case for social media and how it impacts the consumer’s buying journey. Google states that the Zero Moment of Truth is the moment when a consumer picks up a laptop, mobile phone or...
Salesforce.com and Radian6 has come up with some great integrated functionality that will enable the combination of social data of potential clients with a CRM.
As I was perusing the intertubes today on my phone when I suddenly received a flurry of notifications from my Twitter app telling me that 21 people had mentioned me (@jbsem.com). I usually don’t receive this many mentions in a week let along all at once so I clicked to see what happened.
Financial tip of the day: If you’re looking to make a splash in the stock market, avoid these stocks like the plague; unless of course you can get a Groupon for that IPO.
Social Media is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. The old way of doing business is unsustainable.
Its amazing to see how social media has so quickly transformed the marketing world, not to mention the realm of advertising and public relations. We went from talking about how to build a Twitter account a few years ago to now expecting social media to do some heavy lifting. And much of that heavy...
I spent this afternoon listening to Charlene Li and Jeremiah Owyang’s webinar on Developing A Social Strategy that I think is one of the better resources for companies thinking about creating a well structured, long-term strategy for engaging customers through social media. They brought up some great points on how a company should go...
