Return on Investment

How Social Media Affects the Consumer’s Decision to Buy

Google recently came out with some research called Zero Moment of Truth that very clearly and convincingly lays out the business case for social media and how it impacts the consumer’s buying journey. Google states that the Zero Moment of Truth is the moment when a consumer picks up a […]

Building a Social Media Strategy Based on Business Goals

I spent this afternoon listening to Charlene Li and Jeremiah Owyang’s webinar on Developing A Social Strategy that I think is one of the better resources for companies thinking about creating a well structured, long-term strategy for engaging customers through social media. They brought up some great points on how […]