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	<title>J.B. Sem Consulting, LLC &#187; Retail</title>
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	<description>Social Media Consulting</description>
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		<title>How Social Media Affects the Consumer’s Decision to Buy</title>
		<link>http://www.jbsem.com/how-social-media-affects-the-consumer%e2%80%99s-decision-to-buy</link>
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		<pubDate>Thu, 15 Sep 2011 16:45:09 +0000</pubDate>
		<dc:creator>Jason Sem</dc:creator>
				<category><![CDATA[Corporate Social Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Return on Investment]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Consulting]]></category>
		<category><![CDATA[Trends]]></category>

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		<description><![CDATA[Google recently came out with some research called Zero Moment of Truth that very clearly and convincingly lays out the business case for social media and how it impacts the consumer&#8217;s buying journey. Google states that the Zero Moment of Truth is the moment when a consumer picks up a laptop, mobile phone or other wired device to research a product or serve and then decide what to buy.   The research shows that more and more, people are making their buying decisions well before they get to the store. Recently, I&#8217;ve been telling anyone who will listen (ad nauseum, perhaps) that there&#8217;s been a fundamental shift in how consumers gather data and how they&#8217;re using that data to make buying decisions for products from new cars to ball point pens. They are increasingly turning to online social interactions to check out ratings and reviews (which is a form of social sharing) for opinions on products and services and searching what a brand&#8217;s Facebook Pages or Twitter account has for deals and insights as to what&#8217;s new.  They&#8217;re also using sites like YouTube and Vimeo to research how-to videos or demos on how products are used. Here&#8217;s some interesting stats that [...]]]></description>
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		<title>Social Media &amp; Retail Marketing</title>
		<link>http://www.jbsem.com/social-media-retail-marketing</link>
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		<pubDate>Mon, 08 Mar 2010 20:13:06 +0000</pubDate>
		<dc:creator>Jason Sem</dc:creator>
				<category><![CDATA[Corporate Social Strategy]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Social Media]]></category>
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		<description><![CDATA[Social media has now matured enough were retail companies can now learn from the early adopters and build a social strategy that is founded on their overall business goals and objectives. ]]></description>
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