Retail

How Social Media Affects the Consumer’s Decision to Buy

How Social Media Affects the Consumer’s Decision to Buy

Google recently came out with some research called Zero Moment of Truth that very clearly and convincingly lays out the business case for social media and how it impacts the consumer’s buying journey. Google states that the Zero Moment of Truth is the moment when a consumer picks up a laptop, mobile phone or...

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Social Media & Retail Marketing

Social Media & Retail Marketing

Social media has now matured enough were retail companies can now learn from the early adopters and build a social strategy that is founded on their overall business goals and objectives.

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