<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>J.B. Sem Consulting, LLC &#187; Mobile Marketing</title>
	<atom:link href="http://www.jbsem.com/category/mobile-marketing/feed" rel="self" type="application/rss+xml" />
	<link>http://www.jbsem.com</link>
	<description>Social Media Consulting</description>
	<lastBuildDate>Wed, 30 Nov 2011 19:25:31 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Mobile Marketing: Better Start Developing That Android App</title>
		<link>http://www.jbsem.com/mobile-marketing-better-start-developing-that-android-app</link>
		<comments>http://www.jbsem.com/mobile-marketing-better-start-developing-that-android-app#comments</comments>
		<pubDate>Wed, 06 Jul 2011 00:21:07 +0000</pubDate>
		<dc:creator>Jason Sem</dc:creator>
				<category><![CDATA[Corporate Social Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.jbsem.com/?p=1368</guid>
		<description><![CDATA[Just a year ago everyone was clamoring to build an iPhone app and had scant interest in building for Android. Oh what a difference a year makes. Google’s operating system is beginning to blow everyone out of the water in the smartphone market with a 38.1% share of the market.  Apple is now a distant second with a 26.6% share.  ]]></description>
		<wfw:commentRss>http://www.jbsem.com/mobile-marketing-better-start-developing-that-android-app/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Evolution of Mobile Marketing</title>
		<link>http://www.jbsem.com/evolution-of-mobile-marketing</link>
		<comments>http://www.jbsem.com/evolution-of-mobile-marketing#comments</comments>
		<pubDate>Fri, 19 Mar 2010 20:33:18 +0000</pubDate>
		<dc:creator>Jason Sem</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mobile Marketing]]></category>

		<guid isPermaLink="false">http://www.jbsem.com/?p=445</guid>
		<description><![CDATA[At a recent Minnesota Interactive Marketing Association (MIMA) event, Michael Becker, EVP Business Development iLoop Mobile spoke about the ever increasing importance of mobile marketing. The value of mobile is found in the convergence of a wide variety of media such as web, television, radio, social, and cinema, and it&#8217;s being increasingly used for such things as online banking, digital couponing, rewards programs, sweepstakes, point of sale promotions, customer service, geo location, CRM, mobile enabled advertising and a lot more. Companies are beginning to realize significant return of investment through mobile marketing and Mr. Becker recommends companies start now in determining how mobile marketing will play a role in their overall business objectives. Here are some interesting mobile tidbits from the presentation: There are 4.1 billion mobile subscribers in world; only 1 billion PCs &#38; 1.4 billion TVs By 2013, 75% of all customer care calls will be initiated from a mobile phone In the next 5 years, more people will be accessing the Internet thru mobile devices than thru broadband Voice is no longer the primary communication method on mobile devices; its texting Over 4 billion text messages get sent every day in the U.S. Of 235 mobile subscribers [...]]]></description>
		<wfw:commentRss>http://www.jbsem.com/evolution-of-mobile-marketing/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

