At a recent Minnesota Interactive Marketing Association (MIMA) event, Michael Becker, EVP Business Development iLoop Mobile spoke about the ever increasing importance of mobile marketing. The value of mobile is found in the convergence of a wide variety of media such as web, television, radio, social, and cinema, and it’s being increasingly used for...
Earlier this week I attended the ever interesting and insightful Conversations About the Future of Advertising (CATFOA) organized by Tim Brunelle and sponsored by the Minnesota Interactive Marketing Association (MIMA) and Minneapolis College or Art and Design (MCAD). This is by far is the best speaker series in the Twin Cities, where you’ll...
With all the hoopla surrounding Facebook, Twitter, Flickr and YouTube many companies seem to forget the one social channel that’s probably most relevant to their sales activities; LinkedIn. Many companies are still trying to figure out how to make social media relevant to their business and are dipping their toe in the social waters...
