Its amazing to see how social media has so quickly transformed the marketing world, not to mention the realm of advertising and public relations. We went from talking about how to build a Twitter account a few years ago to now expecting social media to do some heavy lifting.
And much of that heavy lifting...
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LinkedIn and Microsoft’s Outlook have teamed up to provide a powerful tool to help users utilize the power of their connections through their e-mail. This tool is still in beta but can currently be downloaded quite easily. This new add-on capitalizes on Outlook Social Connector, an Office 2010 feature that integrates social...
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At a recent Minnesota Interactive Marketing Association (MIMA) event, Michael Becker, EVP Business Development iLoop Mobile spoke about the ever increasing importance of mobile marketing.
The value of mobile is found in the convergence of a wide variety of media such as web, television, radio, social, and cinema, and it’s being increasingly used for such...
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Earlier this week I attended the ever interesting and insightful Conversations About the Future of Advertising (CATFOA) organized by Tim Brunelle and sponsored by the Minnesota Interactive Marketing Association (MIMA) and Minneapolis College or Art and Design (MCAD). This is by far is the best speaker series in the Twin Cities, where you’ll find...
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Social media has now matured enough were retail companies can now learn from the early adopters and build a social strategy that is founded on their overall business goals and objectives.
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I spent this afternoon listening to Charlene Li and Jeremiah Owyang’s webinar on Developing A Social Strategy that I think is one of the better resources for companies thinking about creating a well structured, long-term strategy for engaging customers through social media.
They brought up some great points on how a company should go about...
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With all the hoopla surrounding Facebook, Twitter, Flickr and YouTube many companies seem to forget the one social channel that’s probably most relevant to their sales activities; LinkedIn. Many companies are still trying to figure out how to make social media relevant to their business and are dipping their toe in the social waters...
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