2014 DIGITAL MARKETING TRENDS – What Funeral Directors Need to Know
70% of senior marketing managers can articulate the performance goals of the top five digital KPIs.
There’s a lot of consternation about the ROI of social media sites and it helps to understand the support role these channels play in getting a customer to convert.
Google recently came out with some research called Zero Moment of Truth that very clearly and convincingly lays out the business case for social media and how it impacts the consumer’s buying journey. Google states that the Zero Moment of Truth is the moment when a consumer picks up a […]
IBM has recently released their IBM Global CMO Study for 2011 and once again, social media comes up very high in what CMOs see as an area of concern for the future of their business.
The quick answer is we don’t know yet but the popular belief is that Google+ will play a significant role in your search engine optimization efforts (SEO) in near future. Most people I run into are rolling their eyes at yet another social network but there may be something to […]
Consumers today are connecting with brands in fundamentally new ways, as more and more of them are actively participating in sites like Facebook, Twitter, LinkedIn and soon to be Google+1. Yet companies are still very slow to adopt this media into their marketing strategies.
Just a year ago everyone was clamoring to build an iPhone app and had scant interest in building for Android. Oh what a difference a year makes. Google’s operating system is beginning to blow everyone out of the water in the smartphone market with a 38.1% share of the market. Apple is now a distant second with a 26.6% share.
The presentation below was presented to the HBS Chapter of the Harvard Club of Minnesota and focused on building a solid business case on why social media is becoming a critical component to a company’s overall marketing strategy; specifically as it relates to the consumer decision journey.
Social Media Consulting: considerations when choosing a social media monitoring tool