Just a few months ago, you’d have had to argue why your business should have a Facebook store; today you’d probably have to justify any decision not to have an e-commerce function on Facebook. It is becoming so big now that it is enabling a huge shift how people shop […]
While social media seems ever present these days, there is still a lot of confusion on how to identify, connect with and engage potential partners, customers and vendors. You hear the hubbub about how social media is revolutionizing marketing, sales, retail, healthcare, journalism but you’re still not sure how you […]
Its amazing to see how social media has so quickly transformed the marketing world, not to mention the realm of advertising and public relations. We went from talking about how to build a Twitter account a few years ago to now expecting social media to do some heavy lifting. And […]
Social media has now matured enough were retail companies can now learn from the early adopters and build a social strategy that is founded on their overall business goals and objectives.
I spent this afternoon listening to Charlene Li and Jeremiah Owyang’s webinar on Developing A Social Strategy that I think is one of the better resources for companies thinking about creating a well structured, long-term strategy for engaging customers through social media. They brought up some great points on how […]
Duluth Pack finds success with social media
Just this last week I had the opportunity to attend the Saint Paul Area Chamber of Commerce Annual Event where attendance was around 600 people with a large contingent of executives from companies such as Xcel Energy, 3M, Ecolab, US Bank, Comcast, and Securian. I had the opportunity to chat […]