Corporate Social Strategy

Building a Social Media Strategy Based on Business Goals

Building a Social Media Strategy Based on Business Goals

I spent this afternoon listening to Charlene Li and Jeremiah Owyang’s webinar on Developing A Social Strategy that I think is one of the better resources for companies thinking about creating a well structured, long-term strategy for engaging customers through social media. They brought up some great points on how a company should go...

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Duluth Pack Finds Success with Social Media

Duluth Pack Finds Success with Social Media

Duluth Pack finds success with social media

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C-Suite Expecting Social Media To Do Some Heavy Lifting in 2010

C-Suite Expecting Social Media To Do Some Heavy Lifting in 2010

Just this last week I had the opportunity to attend the Saint Paul Area Chamber of Commerce Annual Event where attendance was around 600 people with a large contingent of executives from companies such as Xcel Energy, 3M, Ecolab, US Bank, Comcast, and Securian. I had the opportunity to chat with a few of...

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