Just a year ago everyone was clamoring to build an iPhone app and had scant interest in building for Android. Oh what a difference a year makes. Google’s operating system is beginning to blow everyone out of the water in the smartphone market with a 38.1% share of the market. Apple is now a distant second with a 26.6% share.
Salesforce.com and Radian6 has come up with some great integrated functionality that will enable the combination of social data of potential clients with a CRM.
The presentation below was presented to the HBS Chapter of the Harvard Club of Minnesota and focused on building a solid business case on why social media is becoming a critical component to a company’s overall marketing strategy; specifically as it relates to the consumer decision journey.
4 Key Considerations When Choosing a Social Media Management Platform
Social Media is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. The old way of doing business is unsustainable.
Social Media Consulting: considerations when choosing a social media monitoring tool
5 Key Steps to Building a Scalable Social Media Program
Google’s +1 Is Looking To Rival Facebook’s “Like”
What’s in a social media title? Stay away from Ninjas, Gurus and Rockstars.
Hiring for social media positions can be confusing so here are some suggestions for hiring and supporting community managers and corporate social strategists.