This is my presentation to the Minnesota Society of Association Executives for their annual Marketing and Sales Symposium. Here are 7 main trends I feel are most pertinent to associations for 2104.
Hiring managers are struggling these days to find good digital marketing talent.
While larger companies see mobile as a top marketing priority for 2014, SMBs are still behind in seeing its significance for marketing. eMarketer estimates that more than 45% of the US population will use the mobile internet at least monthly this year and that will rise to 66% by 2017. […]
There’s a lot of consternation about the ROI of social media sites and it helps to understand the support role these channels play in getting a customer to convert.
Google recently came out with some research called Zero Moment of Truth that very clearly and convincingly lays out the business case for social media and how it impacts the consumer’s buying journey. Google states that the Zero Moment of Truth is the moment when a consumer picks up a […]
As I was perusing the intertubes today on my phone when I suddenly received a flurry of notifications from my Twitter app telling me that 21 people had mentioned me (@jbsem.com). I usually don’t receive this many mentions in a week let along all at once so I clicked to see what happened.
IBM has recently released their IBM Global CMO Study for 2011 and once again, social media comes up very high in what CMOs see as an area of concern for the future of their business.
It is imperative for park and recreation departments that a social media strategy be put in place before a single post or tweet goes out because you must first answer the question “why are we on Twitter/Facebook/YouTube?” If you can’t describe how your Facebook page addresses an overall communication objective then you’re not yet prepared.
The quick answer is we don’t know yet but the popular belief is that Google+ will play a significant role in your search engine optimization efforts (SEO) in near future. Most people I run into are rolling their eyes at yet another social network but there may be something to […]
Consumers today are connecting with brands in fundamentally new ways, as more and more of them are actively participating in sites like Facebook, Twitter, LinkedIn and soon to be Google+1. Yet companies are still very slow to adopt this media into their marketing strategies.