Building a Social Media Strategy Based on Business Goals 1

strategy-and-consultingI spent this afternoon listening to Charlene Li and Jeremiah Owyang’s webinar on Developing A Social Strategy that I think is one of the better resources for companies thinking about creating a well structured, long-term strategy for engaging customers through social media.

They brought up some great points on how a company should go about building a social media strategy and I definitely believe in their approach which emphasizes that it’s not all about the technologies but about how you build long-term relationships online.

They did a good job of showing how companies like Dell, Wells Fargo and Kohls are using social media to build community, provide customer service and drive sales, however I would have preferred to see more examples of how smaller companies are succeeding in this space (See Duluth Pack). There were, though, a good variety of sectors like retail, B2B, financial, CPG and technology to glean some interesting tidbits.

This webinar is a great place to start for companies thinking about creating a strategic approach to their social engagement strategy. I think Social Persuasion blog had a good synopsis for the key takeaways from the webinar:

  • Social Strategy is More Than Promotion
  • Don’t Forget Your Employees
  • Understanding the True Value
  • Social Strategy Means New Workflows
  • Practice Open Leadership

They have another webinar coming up in April about getting your company ready for social media that I highly suggest.

About Jason Sem

I develop strategic direction for social media and digital initiatives; specializing in the integration of digital, social, mobile and off-line channels to engage consumers at all points along consumer’s path-to-purchase.

One thought on “Building a Social Media Strategy Based on Business Goals

Comments are closed.