At a recent Minnesota Interactive Marketing Association (MIMA) event, Michael Becker, EVP Business Development iLoop Mobile spoke about the ever increasing importance of mobile marketing. The value of mobile is found in the convergence of a wide variety of media such as web, television, radio, social, and cinema, and it’s being increasingly used for...
Earlier this week I attended the ever interesting and insightful Conversations About the Future of Advertising (CATFOA) organized by Tim Brunelle and sponsored by the Minnesota Interactive Marketing Association (MIMA) and Minneapolis College or Art and Design (MCAD). This is by far is the best speaker series in the Twin Cities, where you’ll...
Social media has now matured enough were retail companies can now learn from the early adopters and build a social strategy that is founded on their overall business goals and objectives.
I spent this afternoon listening to Charlene Li and Jeremiah Owyang’s webinar on Developing A Social Strategy that I think is one of the better resources for companies thinking about creating a well structured, long-term strategy for engaging customers through social media. They brought up some great points on how a company should go...
With all the hoopla surrounding Facebook, Twitter, Flickr and YouTube many companies seem to forget the one social channel that’s probably most relevant to their sales activities; LinkedIn. Many companies are still trying to figure out how to make social media relevant to their business and are dipping their toe in the social waters...
I’ve been receiving a lot of questions regarding the best free and paid social media monitoring tools so I started to do a little research on the subject. I can’t speak to many of the paid tools out there, as I’ve only used Scoutlabs, but I’ve compiled the most comprehensive rating resources to help...
Just this last week I had the opportunity to attend the Saint Paul Area Chamber of Commerce Annual Event where attendance was around 600 people with a large contingent of executives from companies such as Xcel Energy, 3M, Ecolab, US Bank, Comcast, and Securian. I had the opportunity to chat with a few of...
