Generate New Business and Engage Existing Clients through Social Media

While social media seems ever present these days, there is still a lot of confusion on how to identify, connect with and engage potential partners, customers and vendors. You hear the hubbub about how social media is revolutionizing marketing, sales, retail, healthcare, journalism but you’re still not sure how you […]

Social Media for Entertainers 1

I’ve been having a great time recently conducting research social media for the entertainment community. But what I realized is there isn’t a great deal of information out there pertaining to this industry, especially as it relates to smaller local entertainers. I thought that odd as its obviously this is […]

So You’re On Twitter & LinkedIn – Now What?

People still do business with people and not with profiles. However, Twitter and LinkedIn are two valuable tools in identifying and finding potential partners, customers and vendors, and get you to that ever-important first meeting. You just have to know how to effectively engage your audience using these social media networks.

Integrating LinkedIn and MS Outlook: An Effective Sales Tool

LinkedIn and Microsoft’s Outlook have teamed up to provide a powerful tool to help users utilize the power of their connections through their e-mail. This tool is still in beta but can currently be downloaded quite easily. This new add-on capitalizes on Outlook Social Connector, an Office 2010 feature that integrates social networking feeds into Outlook. Right now Social Connector is limited to LinkedIn, but Microsoft says connectors for MySpace, Facebook, and Windows Live are “coming soon”.

Selling with Social Media

I’ve been honored to speak at the Tour Minnesota Association this spring at the Science Museum of Minnesota on the subject of utilizing social media for the purposes of sales and networking. The event’s theme is “Go for the Gold!” Sell, Sell, Sell!” in response to the recent economic recession. […]

Evolution of Mobile Marketing

At a recent Minnesota Interactive Marketing Association (MIMA) event, Michael Becker, EVP Business Development iLoop Mobile spoke about the ever increasing importance of mobile marketing. The value of mobile is found in the convergence of a wide variety of media such as web, television, radio, social, and cinema, and it’s […]