Keeping Your Mobile App Simple

We in the marketing and communications field do have a tendency to want to cram all of our strategies into each one of our channels from Facebook content to website links, but we need to step back and identify/align specific strategies and goals to individual channels, especially our mobile applications.

How Social Media Affects the Consumer’s Decision to Buy

Google recently came out with some research called Zero Moment of Truth that very clearly and convincingly lays out the business case for social media and how it impacts the consumer’s buying journey. Google states that the Zero Moment of Truth is the moment when a consumer picks up a […]

Social Media for Parks & Recreation – Back to the Basics

It is imperative for park and recreation departments that a social media strategy be put in place before a single post or tweet goes out because you must first answer the question “why are we on Twitter/Facebook/YouTube?” If you can’t describe how your Facebook page addresses an overall communication objective then you’re not yet prepared.

Tweets from D.C.’s Earthquake

I thought I’d provide some news coverage from the D.C. earthquake brought to you by the citizen journalists of Twitter. Enjoy Earthquake made me spill my tea.. I’m available for interviews don’t let that earthquake stop you from reading my funny blog post that went up just before the earthquake. […]

Mobile Marketing: Better Start Developing That Android App 1

Just a year ago everyone was clamoring to build an iPhone app and had scant interest in building for Android. Oh what a difference a year makes. Google’s operating system is beginning to blow everyone out of the water in the smartphone market with a 38.1% share of the market. Apple is now a distant second with a 26.6% share.