We in the marketing and communications field do have a tendency to want to cram all of our strategies into each one of our channels from Facebook content to website links, but we need to step back and identify/align specific strategies and goals to individual channels, especially our mobile applications.
The sooner SMBs can harness mobile marketing the better competitive advantage they’ll have in the future. And by future I mean tomorrow.
Google recently came out with some research called Zero Moment of Truth that very clearly and convincingly lays out the business case for social media and how it impacts the consumer’s buying journey. Google states that the Zero Moment of Truth is the moment when a consumer picks up a […]
As I was perusing the intertubes today on my phone when I suddenly received a flurry of notifications from my Twitter app telling me that 21 people had mentioned me (@jbsem.com). I usually don’t receive this many mentions in a week let along all at once so I clicked to see what happened.
IBM has recently released their IBM Global CMO Study for 2011 and once again, social media comes up very high in what CMOs see as an area of concern for the future of their business.
It is imperative for park and recreation departments that a social media strategy be put in place before a single post or tweet goes out because you must first answer the question “why are we on Twitter/Facebook/YouTube?” If you can’t describe how your Facebook page addresses an overall communication objective then you’re not yet prepared.
I thought I’d provide some news coverage from the D.C. earthquake brought to you by the citizen journalists of Twitter. Enjoy Earthquake made me spill my tea.. I’m available for interviews don’t let that earthquake stop you from reading my funny blog post that went up just before the earthquake. […]
The quick answer is we don’t know yet but the popular belief is that Google+ will play a significant role in your search engine optimization efforts (SEO) in near future. Most people I run into are rolling their eyes at yet another social network but there may be something to […]
Consumers today are connecting with brands in fundamentally new ways, as more and more of them are actively participating in sites like Facebook, Twitter, LinkedIn and soon to be Google+1. Yet companies are still very slow to adopt this media into their marketing strategies.
Just a year ago everyone was clamoring to build an iPhone app and had scant interest in building for Android. Oh what a difference a year makes. Google’s operating system is beginning to blow everyone out of the water in the smartphone market with a 38.1% share of the market. Apple is now a distant second with a 26.6% share.