Social media has now matured enough were retail companies can now learn from the early adopters and build a social strategy that is founded on their overall business goals and objectives.
I spent this afternoon listening to Charlene Li and Jeremiah Owyang’s webinar on Developing A Social Strategy that I think is one of the better resources for companies thinking about creating a well structured, long-term strategy for engaging customers through social media. They brought up some great points on how […]
With all the hoopla surrounding Facebook, Twitter, Flickr and YouTube many companies seem to forget the one social channel that’s probably most relevant to their sales activities; LinkedIn. Many companies are still trying to figure out how to make social media relevant to their business and are dipping their toe […]
I’ve been receiving a lot of questions regarding the best free and paid social media monitoring tools so I started to do a little research on the subject. I can’t speak to many of the paid tools out there, as I’ve only used Scoutlabs, but I’ve compiled the most comprehensive […]
Duluth Pack finds success with social media
Just this last week I had the opportunity to attend the Saint Paul Area Chamber of Commerce Annual Event where attendance was around 600 people with a large contingent of executives from companies such as Xcel Energy, 3M, Ecolab, US Bank, Comcast, and Securian. I had the opportunity to chat […]