Financial tip of the day: If you’re looking to make a splash in the stock market, avoid these stocks like the plague; unless of course you can get a Groupon for that IPO.
The presentation below was presented to the HBS Chapter of the Harvard Club of Minnesota and focused on building a solid business case on why social media is becoming a critical component to a company’s overall marketing strategy; specifically as it relates to the consumer decision journey.
4 Key Considerations When Choosing a Social Media Management Platform
Social Media is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. The old way of doing business is unsustainable.
Social Media Consulting: considerations when choosing a social media monitoring tool
5 Key Steps to Building a Scalable Social Media Program
Google’s +1 Is Looking To Rival Facebook’s “Like”
What’s in a social media title? Stay away from Ninjas, Gurus and Rockstars.
Hiring for social media positions can be confusing so here are some suggestions for hiring and supporting community managers and corporate social strategists.
Social media is quickly becoming a vital tool in the tourism industry as sites such as Facebook, YouTube and Twitter are having a dramatic impact on how consumers make their travel decisions.