I’ve been having a great time recently conducting research social media for the entertainment community. But what I realized is there isn’t a great deal of information out there pertaining to this industry, especially as it relates to smaller local entertainers.
I thought that odd as its obviously this is an industry perfectly suited for...
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Its amazing to see how social media has so quickly transformed the marketing world, not to mention the realm of advertising and public relations. We went from talking about how to build a Twitter account a few years ago to now expecting social media to do some heavy lifting.
And much of that heavy lifting...
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People still do business with people and not with profiles. However, Twitter and LinkedIn are two valuable tools in identifying and finding potential partners, customers and vendors, and get you to that ever-important first meeting. You just have to know how to effectively engage your audience using these social media networks.
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LinkedIn and Microsoft’s Outlook have teamed up to provide a powerful tool to help users utilize the power of their connections through their e-mail. This tool is still in beta but can currently be downloaded quite easily. This new add-on capitalizes on Outlook Social Connector, an Office 2010 feature that integrates social...
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Facebook just announced a very significant development in the world of social media yesterday called the Open Graph. It allows for any and all websites to become social through a simple “Like” button which companies can include on their individual websites. Users will now be able to click on a page, comment, picture or...
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I’ve been honored to speak at the Tour Minnesota Association this spring at the Science Museum of Minnesota on the subject of utilizing social media for the purposes of sales and networking. The event’s theme is “Go for the Gold!” Sell, Sell, Sell!” in response to the recent economic recession. The goal is to...
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At a recent Minnesota Interactive Marketing Association (MIMA) event, Michael Becker, EVP Business Development iLoop Mobile spoke about the ever increasing importance of mobile marketing.
The value of mobile is found in the convergence of a wide variety of media such as web, television, radio, social, and cinema, and it’s being increasingly used for such...
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Earlier this week I attended the ever interesting and insightful Conversations About the Future of Advertising (CATFOA) organized by Tim Brunelle and sponsored by the Minnesota Interactive Marketing Association (MIMA) and Minneapolis College or Art and Design (MCAD). This is by far is the best speaker series in the Twin Cities, where you’ll find...
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Social media has now matured enough were retail companies can now learn from the early adopters and build a social strategy that is founded on their overall business goals and objectives.
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I spent this afternoon listening to Charlene Li and Jeremiah Owyang’s webinar on Developing A Social Strategy that I think is one of the better resources for companies thinking about creating a well structured, long-term strategy for engaging customers through social media.
They brought up some great points on how a company should go about...
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