IBM has recently released their IBM Global CMO Study for 2011 and once again, social media comes up very high in what CMOs see as an area of concern for the future of their business.
IBM has recently released their IBM Global CMO Study for 2011 and once again, social media comes up very high in what CMOs see as an area of concern for the future of their business.
It is imperative for park and recreation departments that a social media strategy be put in place before a single post or tweet goes out because you must first answer the question “why are we on Twitter/Facebook/YouTube?” If you can’t describe how your Facebook page addresses an overall communication objective then you’re not...
Google recently came out with some research called Zero Moment of Truth that very clearly and convincingly lays out the business case for social media and how it impacts the consumer’s buying journey. Google states that the Zero Moment of Truth is the moment when a consumer picks up a laptop, mobile phone or...
I thought I’d provide some news coverage from the D.C. earthquake brought to you by the citizen journalists of Twitter. Enjoy Earthquake made me spill my tea.. I’m available for interviews don’t let that earthquake stop you from reading my funny blog post that went up just before the earthquake. Don’t compound the tragedy....
The quick answer is we don’t know yet but the popular belief is that Google+ will play a significant role in your search engine optimization efforts (SEO) in near future. Most people I run into are rolling their eyes at yet another social network but there may be something to Googe+ that businesses need...
Consumers today are connecting with brands in fundamentally new ways, as more and more of them are actively participating in sites like Facebook, Twitter, LinkedIn and soon to be Google+1. Yet companies are still very slow to adopt this media into their marketing strategies.
Just a year ago everyone was clamoring to build an iPhone app and had scant interest in building for Android. Oh what a difference a year makes. Google’s operating system is beginning to blow everyone out of the water in the smartphone market with a 38.1% share of the market. Apple is now...
Salesforce.com and Radian6 has come up with some great integrated functionality that will enable the combination of social data of potential clients with a CRM.
As I was perusing the intertubes today on my phone when I suddenly received a flurry of notifications from my Twitter app telling me that 21 people had mentioned me (@jbsem.com). I usually don’t receive this many mentions in a week let along all at once so I clicked to see what happened.
Financial tip of the day: If you’re looking to make a splash in the stock market, avoid these stocks like the plague; unless of course you can get a Groupon for that IPO.
