Archives for April 2014

7 Digital Trends in Association Marketing for 2014

Below is my presentation to the Minnesota Society of Association Executives for their annual Marketing and Sales Symposium.  In short here are 7 main trends I feel are most pertinent to associations for 2104:

  1. Content Creation
  2. Mobile, mobile, mobile
  3. Images & Videos
  4. Social Media – It’s not free anymore
  5. E-mail Marketing – Intelligent In-boxes
  6. Integration & Marketing Automation
  7. Big Data & the Tools to Tackle It